Make it visual. Never say it if you can show it.

The Latin root of our word VIDEO is 3000 years old it is both the verb to see and also the verb to understand… the ancients equated SEEING with UNDERSTANDING—and we still do today when we say “I SEE what you’re saying.”

The brain is the most energy consumptive organ in the body it’s using 25% of the body’s energy and with one goal primarily to stay alive. The brain is constantly scanning the environment with the five senses that make up our nervous system…there’s only five ways for you to get something into someone’s brain, through those five senses… their eyes, ears, nose, mouth and skin. Modern research indicates that one of those five senses is the King, and it is responsible for using 90% of your brains processing power during the day. The EYES.  The fastest way to get something into someone’s brain is through their eyes information gets to the brain 30 times faster through the eyes them through the ears and thousands of times faster than the other senses.

There are three ways to make your messages more visual, you know them as the THREE DIMENSIONS … 3D… one dimension means take your words and turn them into pictures (use graphics and icons, even better maps… human loves maps).. two dimensions would have motion, the brain processes 2D faster than 1D and the reason is primitive, it was important to know whether that lion was walking away from us or walking towards us…(examples might be a Before and After animation showing a Problem being Solved) and the most powerful visual would be 3D, meaning the thing itself.  Bring the thing to the person physically or bring it to life through a story using visuals or props.   There are literally hundreds of ways to be more visual starting with the way we SHOW UP—literally what we are wearing and what people SEE in the environment around us.

In any situation where we want to engage with anyone whether it’s ourselves personally whether it’s a client or vendor in business or whether it’s with our team, a shortcut for us to use is this never say it if you can show it.